Workshop 04

Humour in sales and marketing

Nothing grabs attention like a funny slogan. Humour as a strategic tool.

Humour greatly enriches and fuels the sales. Nothing draws more attention to a product or a company than a witty slogan or funny commercial. Humour is a perfect way to stand out in the market and an irreplaceable strategic tool in marketing. It creates a positive and recognisable company image.

What the team gains

creativity practice
improved communication with clients
satisfaction

What the company gains

developing innovativity
improved company image

Theory

We focus on the role of humour in sales and marketing.

strategic role of humour in attracting new clientele
the advantages of positive marketing language
positive and effective examples of humour use by different brands and companies

Practice

Participants try out the innovative methods of creating slogans, commercials and brand image, developing both creativity and team communication

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